dzhubaond.info

Digital marketing is the method of marketing in which we use various electronic devices such as computers, smartphones, tablets, etc. It also entails the usage of software programs, apps and technological platforms such as email, websites, social media, etc. The world of digital marketing is a vast one in which we can easily get lost.Because of all the advances and changes in technology, it can be hard to keep up on all the latest trends and methods encompassed by digital marketing. Digital marketing strategies include visual marketing, mobile marketing, and online marketing techniques of various kinds so it can all get very confusing and overwhelming.We not only need to know what to do in the digital marketing world, we have to know what not to do. Below is a list of ten of the don’ts to hopefully help you trek through the massive digital marketing universe.1. Closing Your Eyes on Mobile Marketing – The number of people who spend more time on the web with mobile devices is growing at a astounding rate. If you own an online business, you can no longer resist mobile devices as part of your digital marketing arsenal. The first step would be to make your website mobile device friendly. Many site builder programs such as WordPress have plugins and automatic features to do that for you. You can also add a line of code to your site that will format your site to the device being used. Be sure to try your website on your mobile devices to find out exactly how people are seeing it. Go through the mobile shopping experience yourself so you have a full understanding of what you need to do.2. Too Much Social Media – Social media is so much a part of the internet these days it is impossible to expect to build a presence on all of the social sites. You need to pick 2 or 3 of the top sites and start building your brand and setting up your social presence. The most used social sites as of now are Facebook, Twitter, LinkedIn and Pinterest. I get most of my social traffic from Facebook and Pinterest. Next in line is Google+, Tumblr and Instagram. If you can understand your target market you can become a part of the social sites in which they would most likely participate.3. Information Overload – The digital marketing world is so vast we can easily become lost in the information. I, as well as many others, get caught in the trap of spending too much time gathering information from countless sources on various aspects of building an online business. We need to narrow our focus and learn only what we need to learn to successfully build our business. Find a few good sources for this information and stick with them to learn the ins and outs.4. Not Having a User-Friendly Website – Many of us are tempted to create the biggest, brightest, flashiest website possible but this is a big mistake. You want your site design to be simple, easy to navigate and very user-friendly. Add only what is needed to inform your customers. You do want to add some extra content to provide information to your visitors but make sure it directly pertains to what your site is about. Do not clutter up your site with countless ads, irrelevant information or extra steps to get to your call to action. Fancy features and flashy extras will just confuse your customer and possibly drive them to another site.5. Not Keeping Up with SEO Changes – SEO is very pertinent to your website but the rules and regulations are always changing. Find a good source of SEO information and follow it regularly to keep up with the changes so you can make any necessary revisions to your business website.6. Not Utilizing Visual Marketing – By using visual marketing, you could increase your conversion rate by as much as 86%. This is a phenomenal statistic. Place a video on your landing and/or homepage. Strategically place quality graphics in your blog posts and content. Use visuals as much as possible in your social media marketing. Create and use your own infographics for your blog and social media. There are free tools for making infographics. Use a compelling photo or graphic in your articles. It could mean the difference between your article being read or rejected. Look over articles with photos. Does the photo pull you into the article and make you want to read it or does it leave you flat. Take note of the type of image used and what emotion or action it brings out in you. Placing a well-made video on your homepage or landing page will make a substantial difference as well. People will get the message much quicker than by reading and could be the deciding factor as to whether they stay or go. Be entertaining in the video but be sure to deliver your message. Your image and voice will also help your potential customer bond with you. You also want to get started in a fairly new visual marketing technique called meme marketing. This combines humor and real life situations with amusing and/or heartwarming images.7. Not Testing and Tracking – Take advantage of Google’s free tools to study your stats and track your visitors. Google Analytics can help you tweak your site to its performance peak. Test ads, web pages, article resource boxes, etc. Find out what brings the best results and most response and stick with it.8. Not Establishing the Relationship – Doing business with people digitally is much different than being able to talk with them face to face. It is harder for people to trust a webpage than an actual person so be sure to do all you can to build that relationship of trust and respect. Answer all email inquiries quickly and appropriately. Be reliable – if you say you are going to do something, be sure to do it. Be consistent – if you are sending out a weekly newsletter do not get lax and start missing weeks. Update your blog and product information regularly. Do not let your site go stale. Be consistent in your social media. Respond to all questions and comments in a timely manner. Let people know you are available for them and can be trusted.9. Focusing too Much on Traffic and Not Enough on Conversions – Traffic is the lifeblood of an online business but you also need to focus on quality and targeted traffic. Getting 1000 visitors to your site doesn’t do much good if they are not interested in what you offer. Participate in groups and forums where people who are interested in your services might be. If you offer B2B products and services, join groups and forums of home business owners. We all want more traffic but we need to aim for the traffic to whom we can actually sell.10. Charging Blindly Into the Marketing Abyss – Starting an online business and charging headfirst into the digital marketing world is not a good idea. You need to do some planning ahead and research what you are getting into. Know who your customers will be and where to find them. Make sure you are offering a sellable product or service. Be somewhat prepared for your dive into the digital marketing world.These mistakes are very common but need to be addressed. If you are attempting to build an online business you need to be informed and constantly be adapting and learning. Digital marketing has come a long way since the early 90s and we need to grow and develop with it. It will be overwhelming at times but you can work to overcome and build a successful online business.

UK residents seem to enjoy a strange relationship with debts. While they cannot do with a large debt load over their shoulders, they also cannot do without incurring them for long. If a survey is to be taken out of the most rash spenders, then the Britishers are sure to rank highly. Without ever thinking about where the expenditures will be met from, people go on spending and spending. Debt management in the UK is a set of techniques and processes through which an attempt is made to give a break to the reign of debts.Debt management plays both an active as well as an advisory role in the UK. As part of the active role, the job of debt management UK will be to counter debts that have already been incurred. The techniques employed for this purpose include debt consolidation loans, debt consolidation mortgage, home equity loans, and debt consolidation through remortgage. The advisory role of debt management involves informing borrowers of ways to avoid debts. Debt counselling and credit counselling are employed to give debt sense to people.The roles may differ in terms of the period within which the benefit will become visible. While the results of debt consolidations loans are immediately visible, the impact of debt counselling will take time to come on the scene.With the pressure of creditors building up against individual, the first priority of debt management UK will be to relieve borrowers of debts. The process of settling debts is known as debt consolidation. It derives name from a sub-process that involves consolidating or clustering debts. From this stage onwards, it is the loan provider who assumes responsibilities of eliminating debts. Borrowers may or may not exercise this benefit since it is optional. However, given the relative inexperience of borrowers, it will be advisable to allow debt consolidation loan provider to settle debts.Debt management agencies have gained expertise in debt elimination through years of work in the field. When debts become unmanageable, borrowers are left with not much scope but to surrender to debt consolidation loans. On the other hand, there are borrowers who are confused about how debt consolidation loans will help when it is just another debt. The essence of debt management lies in the timing. The debts that are increasing your stress levels would demand immediate payment. Conversely, debt consolidation loan needs to be repaid over a period of 5 to 25 years. This means that the borrower has sufficient time to plan repayment.Loan provider’s participation in the debt consolidation process is limited to debt consolidation loans. Other debt management techniques, namely debt consolidation mortgages and home equity loans, may not include this facility. Consequently, expert advice and guidance for free is the chief attraction of debt consolidation loans. Borrowers however will make their choice of debt consolidation technique after considering many other factors.Cost of debt management technique will be given prominence during search. Debt consolidation mortgage, which is second mortgage, allows debt management at the rates of mortgage. Debt consolidation loans too garner funds at cheaper rates if the borrower agrees to serve some collateral. Since there is very little risk to cover in secured debt consolidation loan, these carry very low rates of interests.Debt consolidation loan and debt consolidation mortgage do not guarantee a life-long riddance from debts. They can at the best rid borrowers of debts at a particular point of time. For a life-long freedom from debts, the advisory role of debt management will be of immense help. Debt counselling is not merely informing borrowers of certain debt management tips. Debt management tips must be supported with sufficient examples. The manner in which borrower is counselled will have sufficient impact on the advice intake of borrowers. The counsellor must try to be as practical as possible. Debt counselling involves helping borrowers in implementing debt management tips and rescuing them from dead ends.Debt management, as is clearly visible has a very wide scope. However, a very thin line demarcates benefits of debt management from its drawbacks. One wrong step on debt management, and the very benefits that one boasted of can turn into drawbacks. Consequently, borrowers need to keep their eyes open, particularly on the debt elimination techniques like debt consolidation loans. Debt counselling too need not be taken lightly, since they also can backfire at times when incorrect tips are implemented.