Ecommerce Myths Exposed

The internet is full of advice on how to build successful ecommerce websites, some of it bad and some of it useful. Whilst it is easy to disregard the bad advice, unfortunately the sheer amount available only encourages bad practice during ecommerce development. We are going to dispel some of the myths that surround ecommerce to ensure that you or your website developer only build ecommerce websites that are full of the good stuff!Myth Number 1 – You can never provide too much informationOne of the most common ecommerce myths is that you can never provide your buyers with too much information. Buying decisions hinge on information gathering, in theory the more information you provide potential customers the more you enable buying decisions. In reality however too much information is overwhelming and can prevent buying decisions from being made. Filling up your product pages with countless choices and unnecessary information only causes confusion and choice paralysis. Encourage users of your site to become customers by providing them with simple product information, and if you really want to provide technical specifications for your products present them as separate downloadable documents.Myth Number 2 – Security badges inspire confidenceMake no bones about it, online security is paramount. Thanks to a surge in media interest, the security of online shopping has taken a bashing of late and many would-be customers are still wary of engaging with ecommerce. As an owner of an ecommerce site you need to inspire confidence in your users, but simply adding a McAfee or VeriSign badge to your checkout pages does nothing to allay the fear of internet shopping! You need to convince potential customers that your site is trustworthy and secure through effective written content; a feeble badge just won’t cut it!Myth Number 3 – Cross-sell at every opportunityWalk into any supermarket and it’s a guarantee that you will be exposed to cross-selling at every aisle and checkout. Even something as simple as purchasing a newspaper from a supermarket subjects you to a range of other products to purchase…chocolates, magazines and supermarket brand credit cards! Cross-selling works in shops, but it doesn’t translate very well online. In a bid to follow the Amazon template many online retailers attempt to introduce cross-selling at every stage of a user interaction including checkout processes. Some website owners even try to cross-sell products which are completely unrelated. This is just wrong wrong wrong! Online buying processes are user driven and checkout procedures need to be fast, focused and efficient. Bombarding your customers with extra choices and additional products when they are in the process of buying from you is off-putting and will simply encourage them to visit your competitors’ websites. Keep all cross-selling and promotional techniques away from the checkout, don’t give in to temptation!Myth Number 4 – Successful ecommerce depends solely on the websiteYour ecommerce website development agency has probably only concentrated their advice and attention on building you the ecommerce site of your dreams, after all “if we build it, they will come”! That’s a nice sentiment but sadly the success of your ebusiness doesn’t rely on the website alone. The real success of your ebusiness is in the service that you provide to your users and customers. User experience is improved by appealing and well design websites, but there are other important components which make up the full experience such as: open communication channels, returns policies, order fulfilment and dispatch, email notifications and complaints handling. Providing excellent customer service online is as important as providing it offline.Myth Number 5 – Ecommerce is easy, anyone can do it!The final ecommerce myth is that setting up and running an ecommerce business is easy. And it’s not just the internet that conveys this message; it’s even on our television screens. Take the current crop of “junior” apprentices vying to be Lord Sugar’s dogsbody for example, at least two of these adolescents claim to be CEOs of ebusinesses. Proof then surely that ecommerce so easy that 16 year old children can do it? Unfortunately it’s not as simple as that! Yes setting up an ecommerce website can be easy, but as we have discovered successful ecommerce relies on so much more. Successful ecommerce is a long term process which incorporates all the elements which are found in bricks and mortar businesses – product, functions, customer service, communication and effective marketing strategies. Now how many 16 year-olds can get their heads round that?!

Web Hosting Options For E-Commerce Businesses

Most people have begun to consider the popularity of E-Commerce businesses nowadays. This is due to the fact that the online world is beginning to expand as time passes by. Furthermore, the market within the World Wide Web is growing at a pace that cannot be matched. Because of the increasing demand for an E-commerce website, here are some elements that must be considered before creating a website for an e-commerce business.Memorable IdentityThe very first element that must be considered is the website’s identity. Most customers would prefer websites that are easy to remember. The domain registration regarding the upcoming website is very vital in this element. With a good choice of domain or URL, an e-commerce website will surely be visited frequently.Perfect Host or Server The second thing that most people consider is their website host. Web hosting is very important in creating any kind of website since it affects both the capital, layout, features, and expenses of maintaining the site. Nevertheless, most people are given with different kind of hosting for their e-commerce website. There are some developers that choose reseller hosting while some would prefer the cloud hosting for their website. This is very important since the features and efficiency of the e-commerce website would depend upon the kind of hosting that was chosen. With the correct choice regarding the host for an e-commerce website, customers will surely benefit from the features of both the website and the web host.Although a lot of hosting sites were available all over the market, owning a web server is far more preferable for huge companies. Aside from having their own dedicated server, they will also benefit from a more secured connection online while assuring the stability if the server will be maintained appropriately. Still, small or starting businesses will find this very expensive; hence, a host for their e-commerce website suits them more.Trusted Communication and Payment MethodsFor an e-commerce website, electronic communication is very vital. Furthermore, a transaction for a kind of website implies an online transaction. In other words, sending electronic mails will be frequent for such type of website. This is the reason why most people choose an email hosting that is generally trusted when it comes to security and efficiency.A trusted host for an e-mail will surely add more legitimacy for a certain website. Developers must never disregard the fact that most customers desire for private communication since they will be providing private information such address, bank accounts, or credit card numbers. In other words, a trusted e-mail at first glance will affect their trust over the website.With regards to payment or transactions over the website, some people would choose to have a different email for business transaction. In this manner, a business email hosting site is necessary. Such kind of host would allow people to have their email under the extension of their website’s domain. With this kind of email, customers will be ensured that all information they have provided are secured and protected within the well-established website of e-commerce businesses.
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Nutrition – An Online Educational Opportunity

Today nutrition makes up a huge part of society and a continual focus on being healthy dominates many areas of commercial life. A continual effort from doctors and commercial health push the high benefits of having a balanced nutritional diet. For this reason more online colleges are offering degree distinctions in nutrition. New opportunities to gain an education from an accredited online college are increasingly becoming more prevalent for prospective students.Individuals who have an interest in nutritional health have a wide range of degree programs to choose from that can be obtained online.

Individuals educated in nutrition help their client’s gain the understanding that a person’s health is directly related to what a person puts into their body.
The increased awareness of health related to nutrition has sparked people to completely eliminate trans fat from their diets, and fast food restaurants are now required to put nutritional facts on their food labels.
Nutritionists in a variety of jobs help people understand the link and medical impact of a good or bad nutritional diet. They introduce the facts related to nutrition to help people spark a healthy change in the way they live their life related to food.
Online opportunities provide prospective students with the ability to obtain a bachelor’s degree and master’s degree.
Doctorate programs in nutrition are relatively new to online study. However, more colleges are adding this degree distinction because of the popularity of the field.
Most careers if not all require a nutritionist to have gained at least a bachelor’s degree program. A bachelor’s degree usually requires a student to study a variety of areas within the industry. These areas can include food, nutrition, dietetics, and more.
Nutritionists will learn how to help individuals one on one or create a nutritional program for a group of people.
A bachelor’s program in nutrition or holistic nutrition can be earned from a wide range of colleges online.
The general requirement for this degree may require around 120 credit hours. Typically credit hours are broken up into two sections. The sections may require a student to take 60 credit hours of general education and 60 hours or core courses specifically for the degree.
A course that can be taken is nutrition for women. Through this course students will learn the dietary needs of women by examining the vitamins, minerals, and herbs that specifically affect women and their health. The course will dive into the role of essential fats and ideal amounts of vitamins and minerals for women on a daily balanced nutritional diet. Other courses may include detoxification, weight loss, fitness, weight management, and more.
Bachelor’s degree holders in nutrition have more opportunities to gain a higher-level degree from home. Many students go on to gain a master’s degree in human nutrition to not only increase their career options but income as well. Students are typically required to complete around 35 credit hours to graduate a master’s program. Programs at this level help students prepare for their career by helping them understand how to utilize and apply nutritional procedures within the industry.Every degree distinction online prepares students with in depth knowledge on how to help individuals with their nutritional diet. Graduated students will be prepared in a number of ways to be successful within their chosen career. Start your education today by utilizing an accredited online degree in nutrition to help you reach your personal career goals. Accredited programs can give students the quality education they desire by earning accreditation from an agency like the Distance Education and training Council (www.DETC.org) and other agencies.DISCLAIMER: Above is a GENERIC OUTLINE and may or may not depict precise methods, courses and/or focuses related to ANY ONE specific school(s) that may or may not be advertised at PETAP.org.Copyright 2010 – All rights reserved by PETAP.org.