« Older Entries

What We Have Here Is A Failure To Communicate

The results of this past election proved once again that the Democrats had a golden opportunity to capitalize on the failings of the Trump Presidency but, fell short of a nation wide mandate. A mandate to seize the gauntlet of the progressive movement that Senator Sanders through down a little over four years ago. The opportunities were there from the very beginning even before this pandemic struck. In their failing to educate the public of the consequences of continued Congressional gridlock, conservatism, and what National Economic Reform’s Ten Articles of Confederation would do led to the results that are playing out today.. More Congressional gridlock, more conservatism and more suffering of millions of Americans are the direct consequences of the Democrats failure to communicate and educate the public. Educate the public that a progressive agenda is necessary to pull the United States out of this Pandemic, and restore this nations health and vitality.

It was the DNC’s intent in this election to only focus on the Trump Administration. They failed to grasp the urgency of the times. They also failed to communicate with the public about the dire conditions millions have been and still are facing even before the Pandemic. The billions of dollars funneled into campaign coffers should have been used to educate the voting public that creating a unified coalition would bring sweeping reforms that are so desperately needed. The reality of what transpired in a year and a half of political campaigning those billions of dollars only created more animosity and division polarizing one extreme over another.

One can remember back in 1992 Ross Perot used his own funds to go on national TV to educate the public on the dire ramifications of not addressing our national debt. That same approach should have been used during this election cycle. By using the medium of television to communicate and educate the public is the most effective way in communicating and educating the public. Had the Biden campaign and the DNC used their resources in this way the results we ae seeing today would have not created the potential for more gridlock in our government. The opportunity was there to educate the public of safety protocols during the siege of this pandemic and how National Economic Reform’s Ten Articles of Confederation provides the necessary progressive reforms that will propel the United States out of the abyss of debt and restore our economy. Restoring our economy so that every American will have the means and the availability of financial and economic security.

The failure of the Democratic party since 2016 has been recruiting a Presidential Candidate who many felt was questionable and more conservative signals that the results of today has not met with the desired results the Democratic party wanted. Then again? By not fully communicating and not educating the public on the merits of a unified progressive platform has left the United States transfixed in our greatest divides since the Civil War. This writers support of Senator Bernie Sanders is well documented. Since 2015 he has laid the groundwork for progressive reforms. He also has the foundations on which these reforms can deliver the goods as they say. But, what did the DNC do, they purposely went out of their way to engineer a candidate who was more in tune with the status-quo of the DNC. They failed to communicate to the public in educating all of us on the ways our lives would be better served with a progressive agenda that was the benchmark of Senators Sanders Presidential campaign and his Our Revolution movement. And this is way there is still really no progress in creating a less toxic environment in Washington and around the country.

The Increasing Popularity of Skin Care For Men

The market for skin care for men is increasing rapidly because men are becoming increasingly aware of their looks. Although those who would like to be known as ‘macho’ will not admit to it, they too are using male skin care products. Not every woman likes the scruffy look, and men are finding that caring for their skin can help them win the woman of their dreams.However, there are limits to what they will do to improve the way they look, and how their skin feels to their partner, and they tend not to focus too much on skin care treatments. That is the reason for skin care products for men being very easy and quick to use, just before they rush off to work or a disco.Women try to look good for work, while men don’t bother unless…there is a woman they like, when they will do whatever is necessary! However, a man will still be looking for something they can just quickly splash or smooth on without it taking up too much of their precious time. What are the forms of skin care products that men would use?Shaving ProductsThe most obvious are shaving products because, while make-up is what women do to get ready for a night out, shaving is what men do. They will either have clean, smooth face, wear so-called ‘designer stubble’ that women tend to refer to as ‘sandpaper-skin’ or even a beard or moustache, though these have lost their popularity in recent years.If you check out all the guys around you, you will see that most of them are smooth-shaven while the rest have ‘designer’ stubble more akin to sandpaper. Not that the ‘sandpaper look’ should be knocked, of course, because it does attract some women, but that doesn’t mean that they should neglect the health of their skin, and that could certainly be improved by using the appropriate skin care for men.Among the shaving products you can use are mousses and creams, and you acn also get dry shaving lotions for electric razors. After-shave products include skin conditioners, perfumed lotions and fragrances. None of them are difficult to apply and they only take a moment to do so – so they won’t hold you up! Their advantages are well worth the short time it takes to apply them!Skin Care ProductsSo let’s talk about you now and not the other guys that could end up losers if they don’t follow your lead. There are more skin care products for men other than just shaving lotions. The dead skin cells on your face can be removed using face scrubs, and the new skin underneath can come through and give you a new, fresh and glowing look, and make you look years younger which is what women like – women like that. They can make you look years younger.There are also tonics available that remove excess skin oil (sebum) from your face and protect you from getting whiteheads and blackheads due to your pores blocking up with dead skin cells and oil. Most women would prefer their men to have smooth, fresh, clean skin rather than a face covered in pimples or oil.  Every cosmetics company markets its own skin care products, Another type of product that can be very successful with a man is shea butter, in particular those men that are exposed to outside weather conditions can can be damaging to their skin, such as strong sunlight, heavy rain that washes off their natural oils, and drying winds. By using a shea butter product you skin will retain its moisture and feel really smooth when your opponent’s skin has dried up and feels really rough. Believe me – that is not what girls like.Although men are not under the same pressure as women to look after their skin properly, and likely feel it a waste to spend money on skin care products for men, they will eventually regret it in a few years time. Many men believe that they are being macho by not using these types of products, but the cosmetics houses did not develop them without there being a market for them and the fact is that men’s skin needs more looking after than that of a woman!You are more liable to be exposed to pollution and other chemicals while at work, and to be out in the rain, hail and snow. Skin care products for men are made with that difference in mind, which is the reason for the skin care products used by women having little effect on you. You men must have your own skin care products: each sex is different, their skins being just as different as any other parts of their bodies.It’s one thing wanting a woman to admire you from a distance, but quite another if you want her real close to you – that’s when the state of your skin is very important. You will be able to get ahead of the guys that don’t use anything by splashing or smoothing on any of these scented products for skin care meant for men – and they certainly do what it says on the tin. Definitely!

Tags:

The Top 10 Don’ts of Digital Marketing

Digital marketing is the method of marketing in which we use various electronic devices such as computers, smartphones, tablets, etc. It also entails the usage of software programs, apps and technological platforms such as email, websites, social media, etc. The world of digital marketing is a vast one in which we can easily get lost.Because of all the advances and changes in technology, it can be hard to keep up on all the latest trends and methods encompassed by digital marketing. Digital marketing strategies include visual marketing, mobile marketing, and online marketing techniques of various kinds so it can all get very confusing and overwhelming.We not only need to know what to do in the digital marketing world, we have to know what not to do. Below is a list of ten of the don’ts to hopefully help you trek through the massive digital marketing universe.1. Closing Your Eyes on Mobile Marketing – The number of people who spend more time on the web with mobile devices is growing at a astounding rate. If you own an online business, you can no longer resist mobile devices as part of your digital marketing arsenal. The first step would be to make your website mobile device friendly. Many site builder programs such as WordPress have plugins and automatic features to do that for you. You can also add a line of code to your site that will format your site to the device being used. Be sure to try your website on your mobile devices to find out exactly how people are seeing it. Go through the mobile shopping experience yourself so you have a full understanding of what you need to do.2. Too Much Social Media – Social media is so much a part of the internet these days it is impossible to expect to build a presence on all of the social sites. You need to pick 2 or 3 of the top sites and start building your brand and setting up your social presence. The most used social sites as of now are Facebook, Twitter, LinkedIn and Pinterest. I get most of my social traffic from Facebook and Pinterest. Next in line is Google+, Tumblr and Instagram. If you can understand your target market you can become a part of the social sites in which they would most likely participate.3. Information Overload – The digital marketing world is so vast we can easily become lost in the information. I, as well as many others, get caught in the trap of spending too much time gathering information from countless sources on various aspects of building an online business. We need to narrow our focus and learn only what we need to learn to successfully build our business. Find a few good sources for this information and stick with them to learn the ins and outs.4. Not Having a User-Friendly Website – Many of us are tempted to create the biggest, brightest, flashiest website possible but this is a big mistake. You want your site design to be simple, easy to navigate and very user-friendly. Add only what is needed to inform your customers. You do want to add some extra content to provide information to your visitors but make sure it directly pertains to what your site is about. Do not clutter up your site with countless ads, irrelevant information or extra steps to get to your call to action. Fancy features and flashy extras will just confuse your customer and possibly drive them to another site.5. Not Keeping Up with SEO Changes – SEO is very pertinent to your website but the rules and regulations are always changing. Find a good source of SEO information and follow it regularly to keep up with the changes so you can make any necessary revisions to your business website.6. Not Utilizing Visual Marketing – By using visual marketing, you could increase your conversion rate by as much as 86%. This is a phenomenal statistic. Place a video on your landing and/or homepage. Strategically place quality graphics in your blog posts and content. Use visuals as much as possible in your social media marketing. Create and use your own infographics for your blog and social media. There are free tools for making infographics. Use a compelling photo or graphic in your articles. It could mean the difference between your article being read or rejected. Look over articles with photos. Does the photo pull you into the article and make you want to read it or does it leave you flat. Take note of the type of image used and what emotion or action it brings out in you. Placing a well-made video on your homepage or landing page will make a substantial difference as well. People will get the message much quicker than by reading and could be the deciding factor as to whether they stay or go. Be entertaining in the video but be sure to deliver your message. Your image and voice will also help your potential customer bond with you. You also want to get started in a fairly new visual marketing technique called meme marketing. This combines humor and real life situations with amusing and/or heartwarming images.7. Not Testing and Tracking – Take advantage of Google’s free tools to study your stats and track your visitors. Google Analytics can help you tweak your site to its performance peak. Test ads, web pages, article resource boxes, etc. Find out what brings the best results and most response and stick with it.8. Not Establishing the Relationship – Doing business with people digitally is much different than being able to talk with them face to face. It is harder for people to trust a webpage than an actual person so be sure to do all you can to build that relationship of trust and respect. Answer all email inquiries quickly and appropriately. Be reliable – if you say you are going to do something, be sure to do it. Be consistent – if you are sending out a weekly newsletter do not get lax and start missing weeks. Update your blog and product information regularly. Do not let your site go stale. Be consistent in your social media. Respond to all questions and comments in a timely manner. Let people know you are available for them and can be trusted.9. Focusing too Much on Traffic and Not Enough on Conversions – Traffic is the lifeblood of an online business but you also need to focus on quality and targeted traffic. Getting 1000 visitors to your site doesn’t do much good if they are not interested in what you offer. Participate in groups and forums where people who are interested in your services might be. If you offer B2B products and services, join groups and forums of home business owners. We all want more traffic but we need to aim for the traffic to whom we can actually sell.10. Charging Blindly Into the Marketing Abyss – Starting an online business and charging headfirst into the digital marketing world is not a good idea. You need to do some planning ahead and research what you are getting into. Know who your customers will be and where to find them. Make sure you are offering a sellable product or service. Be somewhat prepared for your dive into the digital marketing world.These mistakes are very common but need to be addressed. If you are attempting to build an online business you need to be informed and constantly be adapting and learning. Digital marketing has come a long way since the early 90s and we need to grow and develop with it. It will be overwhelming at times but you can work to overcome and build a successful online business.