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Summary
SPDN is not the largest or oldest way to short the S&P 500, but it’s a solid choice.
This ETF uses a variety of financial instruments to target a return opposite that of the S&P 500 Index.
SPDN’s 0.49% Expense Ratio is nearly half that of the larger, longer-tenured -1x Inverse S&P 500 ETF.
Details aside, the potential continuation of the equity bear market makes single-inverse ETFs an investment segment investor should be familiar with.
We rate SPDN a Strong Buy because we believe the risks of a continued bear market greatly outweigh the possibility of a quick return to a bull market.
Put a gear stick into R position, (Reverse).
Birdlkportfolio

By Rob Isbitts

Summary
The S&P 500 is in a bear market, and we don’t see a quick-fix. Many investors assume the only way to navigate a potentially long-term bear market is to hide in cash, day-trade or “just hang in there” while the bear takes their retirement nest egg.

The Direxion Daily S&P 500® Bear 1X ETF (NYSEARCA:SPDN) is one of a class of single-inverse ETFs that allow investors to profit from down moves in the stock market.

SPDN is an unleveraged, liquid, low-cost way to either try to hedge an equity portfolio, profit from a decline in the S&P 500, or both. We rate it a Strong Buy, given our concern about the intermediate-term outlook for the global equity market.

Strategy
SPDN keeps it simple. If the S&P 500 goes up by X%, it should go down by X%. The opposite is also expected.

Proprietary ETF Grades
Offense/Defense: Defense

Segment: Inverse Equity

Sub-Segment: Inverse S&P 500

Correlation (vs. S&P 500): Very High (inverse)

Expected Volatility (vs. S&P 500): Similar (but opposite)

Holding Analysis
SPDN does not rely on shorting individual stocks in the S&P 500. Instead, the managers typically use a combination of futures, swaps and other derivative instruments to create a portfolio that consistently aims to deliver the opposite of what the S&P 500 does.

Strengths
SPDN is a fairly “no-frills” way to do what many investors probably wished they could do during the first 9 months of 2022 and in past bear markets: find something that goes up when the “market” goes down. After all, bonds are not the answer they used to be, commodities like gold have, shall we say, lost their luster. And moving to cash creates the issue of making two correct timing decisions, when to get in and when to get out. SPDN and its single-inverse ETF brethren offer a liquid tool to use in a variety of ways, depending on what a particular investor wants to achieve.

Weaknesses
The weakness of any inverse ETF is that it does the opposite of what the market does, when the market goes up. So, even in bear markets when the broader market trend is down, sharp bear market rallies (or any rallies for that matter) in the S&P 500 will cause SPDN to drop as much as the market goes up.

Opportunities
While inverse ETFs have a reputation in some circles as nothing more than day-trading vehicles, our own experience with them is, pardon the pun, exactly the opposite! We encourage investors to try to better-understand single inverse ETFs like SPDN. While traders tend to gravitate to leveraged inverse ETFs (which actually are day-trading tools), we believe that in an extended bear market, SPDN and its ilk could be a game-saver for many portfolios.

Threats
SPDN and most other single inverse ETFs are vulnerable to a sustained rise in the price of the index it aims to deliver the inverse of. But that threat of loss in a rising market means that when an investor considers SPDN, they should also have a game plan for how and when they will deploy this unique portfolio weapon.

Proprietary Technical Ratings
Short-Term Rating (next 3 months): Strong Buy

Long-Term Rating (next 12 months): Buy

Conclusions
ETF Quality Opinion
SPDN does what it aims to do, and has done so for over 6 years now. For a while, it was largely-ignored, given the existence of a similar ETF that has been around much longer. But the more tenured SPDN has become, the more attractive it looks as an alternative.

ETF Investment Opinion

SPDN is rated Strong Buy because the S&P 500 continues to look as vulnerable to further decline. And, while the market bottomed in mid-June, rallied, then waffled since that time, our proprietary macro market indicators all point to much greater risk of a major decline from this level than a fast return to bull market glory. Thus, SPDN is at best a way to exploit and attack the bear, and at worst a hedge on an otherwise equity-laden portfolio.

Today nutrition makes up a huge part of society and a continual focus on being healthy dominates many areas of commercial life. A continual effort from doctors and commercial health push the high benefits of having a balanced nutritional diet. For this reason more online colleges are offering degree distinctions in nutrition. New opportunities to gain an education from an accredited online college are increasingly becoming more prevalent for prospective students.Individuals who have an interest in nutritional health have a wide range of degree programs to choose from that can be obtained online.

Individuals educated in nutrition help their client’s gain the understanding that a person’s health is directly related to what a person puts into their body.
The increased awareness of health related to nutrition has sparked people to completely eliminate trans fat from their diets, and fast food restaurants are now required to put nutritional facts on their food labels.
Nutritionists in a variety of jobs help people understand the link and medical impact of a good or bad nutritional diet. They introduce the facts related to nutrition to help people spark a healthy change in the way they live their life related to food.
Online opportunities provide prospective students with the ability to obtain a bachelor’s degree and master’s degree.
Doctorate programs in nutrition are relatively new to online study. However, more colleges are adding this degree distinction because of the popularity of the field.
Most careers if not all require a nutritionist to have gained at least a bachelor’s degree program. A bachelor’s degree usually requires a student to study a variety of areas within the industry. These areas can include food, nutrition, dietetics, and more.
Nutritionists will learn how to help individuals one on one or create a nutritional program for a group of people.
A bachelor’s program in nutrition or holistic nutrition can be earned from a wide range of colleges online.
The general requirement for this degree may require around 120 credit hours. Typically credit hours are broken up into two sections. The sections may require a student to take 60 credit hours of general education and 60 hours or core courses specifically for the degree.
A course that can be taken is nutrition for women. Through this course students will learn the dietary needs of women by examining the vitamins, minerals, and herbs that specifically affect women and their health. The course will dive into the role of essential fats and ideal amounts of vitamins and minerals for women on a daily balanced nutritional diet. Other courses may include detoxification, weight loss, fitness, weight management, and more.
Bachelor’s degree holders in nutrition have more opportunities to gain a higher-level degree from home. Many students go on to gain a master’s degree in human nutrition to not only increase their career options but income as well. Students are typically required to complete around 35 credit hours to graduate a master’s program. Programs at this level help students prepare for their career by helping them understand how to utilize and apply nutritional procedures within the industry.Every degree distinction online prepares students with in depth knowledge on how to help individuals with their nutritional diet. Graduated students will be prepared in a number of ways to be successful within their chosen career. Start your education today by utilizing an accredited online degree in nutrition to help you reach your personal career goals. Accredited programs can give students the quality education they desire by earning accreditation from an agency like the Distance Education and training Council (www.DETC.org) and other agencies.DISCLAIMER: Above is a GENERIC OUTLINE and may or may not depict precise methods, courses and/or focuses related to ANY ONE specific school(s) that may or may not be advertised at PETAP.org.Copyright 2010 – All rights reserved by PETAP.org.

Digital marketing is the method of marketing in which we use various electronic devices such as computers, smartphones, tablets, etc. It also entails the usage of software programs, apps and technological platforms such as email, websites, social media, etc. The world of digital marketing is a vast one in which we can easily get lost.Because of all the advances and changes in technology, it can be hard to keep up on all the latest trends and methods encompassed by digital marketing. Digital marketing strategies include visual marketing, mobile marketing, and online marketing techniques of various kinds so it can all get very confusing and overwhelming.We not only need to know what to do in the digital marketing world, we have to know what not to do. Below is a list of ten of the don’ts to hopefully help you trek through the massive digital marketing universe.1. Closing Your Eyes on Mobile Marketing – The number of people who spend more time on the web with mobile devices is growing at a astounding rate. If you own an online business, you can no longer resist mobile devices as part of your digital marketing arsenal. The first step would be to make your website mobile device friendly. Many site builder programs such as WordPress have plugins and automatic features to do that for you. You can also add a line of code to your site that will format your site to the device being used. Be sure to try your website on your mobile devices to find out exactly how people are seeing it. Go through the mobile shopping experience yourself so you have a full understanding of what you need to do.2. Too Much Social Media – Social media is so much a part of the internet these days it is impossible to expect to build a presence on all of the social sites. You need to pick 2 or 3 of the top sites and start building your brand and setting up your social presence. The most used social sites as of now are Facebook, Twitter, LinkedIn and Pinterest. I get most of my social traffic from Facebook and Pinterest. Next in line is Google+, Tumblr and Instagram. If you can understand your target market you can become a part of the social sites in which they would most likely participate.3. Information Overload – The digital marketing world is so vast we can easily become lost in the information. I, as well as many others, get caught in the trap of spending too much time gathering information from countless sources on various aspects of building an online business. We need to narrow our focus and learn only what we need to learn to successfully build our business. Find a few good sources for this information and stick with them to learn the ins and outs.4. Not Having a User-Friendly Website – Many of us are tempted to create the biggest, brightest, flashiest website possible but this is a big mistake. You want your site design to be simple, easy to navigate and very user-friendly. Add only what is needed to inform your customers. You do want to add some extra content to provide information to your visitors but make sure it directly pertains to what your site is about. Do not clutter up your site with countless ads, irrelevant information or extra steps to get to your call to action. Fancy features and flashy extras will just confuse your customer and possibly drive them to another site.5. Not Keeping Up with SEO Changes – SEO is very pertinent to your website but the rules and regulations are always changing. Find a good source of SEO information and follow it regularly to keep up with the changes so you can make any necessary revisions to your business website.6. Not Utilizing Visual Marketing – By using visual marketing, you could increase your conversion rate by as much as 86%. This is a phenomenal statistic. Place a video on your landing and/or homepage. Strategically place quality graphics in your blog posts and content. Use visuals as much as possible in your social media marketing. Create and use your own infographics for your blog and social media. There are free tools for making infographics. Use a compelling photo or graphic in your articles. It could mean the difference between your article being read or rejected. Look over articles with photos. Does the photo pull you into the article and make you want to read it or does it leave you flat. Take note of the type of image used and what emotion or action it brings out in you. Placing a well-made video on your homepage or landing page will make a substantial difference as well. People will get the message much quicker than by reading and could be the deciding factor as to whether they stay or go. Be entertaining in the video but be sure to deliver your message. Your image and voice will also help your potential customer bond with you. You also want to get started in a fairly new visual marketing technique called meme marketing. This combines humor and real life situations with amusing and/or heartwarming images.7. Not Testing and Tracking – Take advantage of Google’s free tools to study your stats and track your visitors. Google Analytics can help you tweak your site to its performance peak. Test ads, web pages, article resource boxes, etc. Find out what brings the best results and most response and stick with it.8. Not Establishing the Relationship – Doing business with people digitally is much different than being able to talk with them face to face. It is harder for people to trust a webpage than an actual person so be sure to do all you can to build that relationship of trust and respect. Answer all email inquiries quickly and appropriately. Be reliable – if you say you are going to do something, be sure to do it. Be consistent – if you are sending out a weekly newsletter do not get lax and start missing weeks. Update your blog and product information regularly. Do not let your site go stale. Be consistent in your social media. Respond to all questions and comments in a timely manner. Let people know you are available for them and can be trusted.9. Focusing too Much on Traffic and Not Enough on Conversions – Traffic is the lifeblood of an online business but you also need to focus on quality and targeted traffic. Getting 1000 visitors to your site doesn’t do much good if they are not interested in what you offer. Participate in groups and forums where people who are interested in your services might be. If you offer B2B products and services, join groups and forums of home business owners. We all want more traffic but we need to aim for the traffic to whom we can actually sell.10. Charging Blindly Into the Marketing Abyss – Starting an online business and charging headfirst into the digital marketing world is not a good idea. You need to do some planning ahead and research what you are getting into. Know who your customers will be and where to find them. Make sure you are offering a sellable product or service. Be somewhat prepared for your dive into the digital marketing world.These mistakes are very common but need to be addressed. If you are attempting to build an online business you need to be informed and constantly be adapting and learning. Digital marketing has come a long way since the early 90s and we need to grow and develop with it. It will be overwhelming at times but you can work to overcome and build a successful online business.